First impressions matter, whether you are attending a job interview, at work, out in public, and especially at business events such as conferences and trade shows. Technology has made meeting face to face with clients and potential clients less and less frequent, and for this reason, many of us lose points on presentation if an in-person meeting occurs.
Dressing sharp is crucial for business events, and it could well be the difference between generating a little or a lot of interest. If you have a business event, conference or trade show lined up and want to make sure that you make the best first impression, follow these top tips.
Industry and Type of Event
How sharp to dress is a common question for those planning to attend a business event. When it comes to what you wear, you should always consider your industry, as well as the type of event that you are going to be in attendance at. Remember that not every industry is a suit-and-tie industry and sometimes, dressing too sharply could do more harm than good.
For example, if you dress like a top executive when you are a skilled programmer, people looking for programmers at the event could pass you by thinking that you’re a manager or executive instead. Don’t forget to think about the type of event, too – you will want to stand out in some ways, but don’t go so far as to stick out like a sore thumb!
Climate and Activities
Taking into the account the expected climate is also important when you are preparing your outfit for a business event. A smart business suit quickly loses its appeal when the wearer is sweating and flushed, so keep in mind the temperature that you will be working in along with the type of activities that you will be taking part in.
Don’t forget that basic hotel settings and other popular settings for business events are also usually climate controlled – so if it’s winter, you may be better off wearing light clothing as the temperature inside will be cranked up. During the summer you can expect the venue to be air-conditioned so it may be worth taking a light jacket in case it gets too chilly inside.
Click this weblink for more information on popular business event, conference and trade show venues.
Your Goals and Professional Position
The way you dress to a business event, conference or trade show can say a lot about you and the goals you are trying to achieve. Dress to represent yourself as what you need, whether you are looking for an employer, to hire staff, to find new clients or investment opportunities and long-term contracts.
For example, employers looking for new employees will do well to dress with more of a ‘power’ look such as dark suits and bright ties, whereas job seekers tend to do better dressed more traditionally and respectably in conservative colors and patterns.
The key to remember is that the majority of business events are all about selling yourself – and your outfit can generate a lot of initial interest.
This post is contributed by a guest author.