Whether you’re a rock band making their way on the scene, a sports team looking to dominate their division, or an enterprising business seeking to get an edge on the competition, you want to get custom clothing. Bands like Nirvana or the Ramones owe a certain degree of their continued popularity to branded t-shirts, and businesses have had enormous success viral marketing with custom clothing, from shirts to jackets and activewear. But here’s the thing that not enough people mention when they talk about custom clothing: it needs to be good quality.
The quality of the screen printing that goes into making your custom clothing matters for three main reasons: quality lasts longer, meaning a better ROI (Return on Investment); the quality of your clothing denotes the quality of what it signifies (your band or company or team); and, finally, you don’t want your logo and branding to be botched by a poor design, which could hurt your image. This article will take a closer look at each of those three reasons, and offer helpful advice on what to look for in a screen printing company.
Firstly, you have to consider your ROI. Custom clothing is inexpensive compared to most other forms of marketing, but you are still making an investment, and you want to make sure that investment pays off as long as possible. A poorly done screen printed t-shirt, made with an old or subpar machine, might start coming off after a few rounds in the washing machine, leaving you with just a plain old shirt. But if you choose a screen printing company that uses state-of-the-art machinery, like R&P Prints in Toronto, you get a shirt that will last for years, giving your organization continued exposure and brand reinforcement.
And speaking of brand reinforcement, the quality of your printed clothing has to be top-notch because people will associate the quality of the clothing with the quality of your brand. For example, if you have a business that deals in luxury, like a car dealership, and you give away clothing that falls apart at the seams, people will subconsciously assume that your brand is of inferior quality. You can’t let that happen – the only way to safeguard your brand’s image is to associate it with quality. Find a screen printer that works with good quality clothing brands; it doesn’t have to be expensive, it just has to be good quality.
Finally, you want a screen printer with industry experience and a healthy amount of customer testimonials to back them up, because, ultimately, your brand is in their hands. If the screen printer “botches” your logo – if they don’t take the care to make clean, crisp lines on the artwork, or if their ink isn’t properly cured – your brand will suffer.
Screen printed clothing can be an effective and cost-effective method of marketing any kind of organization, be it a rock band or a large company, but it has to be made with quality and care. After all, the clothes make the brand!
Disclosure: This is a sponsored post written by a guest author.